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Research papers

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research
Author: Paul van Niekerk
June 15, 1988
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Citation

van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/peoplemeter-and-scanner-method


Research papers

Towards a European standard for television audience measurement

The paper discusses the way in which new media are likely to develop in the immediate future and considers the implications of these changes for audience measurement systems across the European market. Existing systems are largely designed for...

Catalogue: Seminar 1988: Media And Media Research
Author: Tony Twyman
June 15, 1988
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Citation

Twyman, T. (1988a, June 15). Towards a European standard for television audience measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-a-european-standard-for-television-audience-measurement


Research papers

Ecotel's peoplemeter panel

The presentation developed in this paper is based on three very concrete subjects. The two first ones, concentrate on the same matter: controls, although from very different perspectives. The Daily Control of the Sample, which was set-up upon the...

Catalogue: Seminar 1988: Media And Media Research
Author: Alicia Gonzalez Navarro
June 15, 1988
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Citation

Navarro, A. G. (1988a, June 15). Ecotel's peoplemeter panel. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ecotel-s-peoplemeter-panel


Research papers

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research
Author: Harold de Bock
Company: Burke, Inc.
June 15, 1988
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Citation

de Bock, H. (1988a, June 15). Print media and television in the SummoScanner. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/print-media-and-television-in-the-summoscanner


Research papers

Video recorders

The paper reviews the extent to which the video recorder has become an important, and complicating, part of the television audience scene - with implications for all sections of the industry, including researchers. Within a year or two ownership of...

Catalogue: Seminar 1988: Media And Media Research
Author: Roger Gane
June 15, 1988
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Citation

Gane, R. (1988a, June 15). Video recorders. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/video-recorders